Frameworks & Roadmaps

Use these simple frameworks and step-by-step roadmaps
to move from idea to action with confidence.

First Sale Roadmap

Follow this 2-day roadmap to tke your idea to your first sale.

Download Roadmap (PDF)
What’s Inside
  • ✅ 2-day action checklist
  • ✅ DM scripts (validate + outreach)
  • ✅ Landing page copy template
  • ✅ Post captions (FB/IG + Pinterest)
  • ✅ Mini-FAQ to reduce objections
  • ✅ Stan Store setup quick steps

Step-by-Step Walkthrough

Day 1 - Foundation
  • Define offer: problem, promise, audience.
  • Quick validate: 3–5 DMs or a poll; collect “yes/maybe.”
  • MVP ready: simple doc/checklist you can deliver today.
  • Payment link: Stan Store product ($7–$29) with thank-you redirect.
  • Landing copy draft: headline + 3 bullets + CTA.
  • Prep outreach script for DMs/comments.
Day 2 - Launch
  • Build fast page: headline, bullets, CTA; add Stan checkout/link.
  • Post: 1 FB/IG post + 1 Reel; pin on Pinterest.
  • Outreach: 5 warm DMs; 1 email if you have a list.
  • Reduce friction: add mini-FAQ, fix any broken links.
  • Deliver automatically, then ask for a 1-line testimonial.

Idea Validation Framework

Make sure your idea is worth pursuing before you build. Use this simple, practical framework to test demand and reduce risk early.
Download the Guide

Marketing Pathways

Discover the key traffic and promotion strategies that will help you reach the right audience and drive consistent sales.
Discover Marketing Pathways

Visual Roadmap

Want a bird’s-eye view? Download the Visual Roadmap that ties all four frameworks together on one page.

Download Visual Roadmap

Choose the Right Starting Point

If you’re brand new, start with Idea Validation. Already have a product? Jump into Marketing Pathways to scale. Each framework is designed to work together, no matter where you’re starting from

Looking for More Guidance?

Visit the Support hub for mini-guides and walkthroughs that show you how to put each framework into action.

Go to Support